Pengaruh Coaching-Based Supervision dan Promosi Terhadap Kepuasan Kerja Karyawan Engineering Hotel Kartika Plaza

Abstract

The hospitality industry, as a frontline service sector, heavily relies on the quality of interactions between employees and guests. Employee job satisfaction forms the foundation for providing positive guest experiences, ultimately influencing the hotel's reputation and profitability. Satisfied employees tend to exhibit higher levels of motivation and engagement, resulting in better performance and stronger organizational commitment. They are more proactive in problem-solving, responsive to guest needs, and willing to deliver service beyond expectations. Conversely, job dissatisfaction can lead to decreased productivity, increased absenteeism, and lower service quality. Given the importance of job satisfaction in the hospitality industry, this study aims to investigate the impact of coaching-based supervision and promotion on employee job satisfaction at Hotel Kartika Plaza. This study employs a quantitative research design, utilizing a survey methodology with questionnaires distributed to the engineering staff of Hotel Kartika Plaza Kuta Bali, comprising a total population of 35 employees. The data collection involves primary data obtained directly from the field through the distribution of questionnaires. The research employs descriptive quantitative analysis to examine the relationships between variables.